Sabrina Yusri
Hello, nice to meet you!
I’m Sabrina Yusri — a bubbly and creative content creator based in Singapore, passionate about digital storytelling and user-generated content (UGC). I share content about travel, food, beauty, lifestyle, and all things life! I also love helping brands and businesses showcase their products and services in my own unique way, while also guiding fellow content creators and brands on how to market and grow effectively.
Since 2017, I’ve been creating fun, relatable content that sparks genuine connection and builds trust with audiences. With experience on both the agency and client side, I know how to craft strategic content that aligns with business goals while keeping it fresh, attention-grabbing, and full of personality.
I’ve grown a personal brand with over 35K engaged followers across TikTok and Instagram, giving me firsthand insight into what truly resonates with audiences. From concept to final cut, I bring ideas to life with heart, strategy, and a spark of creativity. Let’s create content that connects and leaves a lasting impression!
SNSBY | Content Creator: July 2020 – Present
The Ministry Agency | Content Creator: June 2024 – June 2025 (Managed Sentosa’s and URA’s Socials)
Omne by FWD | Content Producer: August 2023 – March 2024
CognaLearn | Content Marketing Executive: January 2022 – August 2023
Shopee Singapore | Marketing (Community – Social Media) Intern: May 2021 – July 2021
Fiidaa Art Pte. Ltd | Social Media and Marketing Intern: June 2020 – April 2021
Mediacorp Pte. Ltd. (Ria 89.7FM) | Marketing Intern: April 2017 – Sept 2017
Skilled in Adobe Creative Suite, CapCut, Canva, and marketing tools for content creation, design, and strategy.
Work Experience
National University of Singapore: Aug 2018 – Nov 2021
Bachelor of Social Sciences with Honors (Distinction) in Communications and New Media (Minor in Theatre Studies)
Temasek Polytechnic: Apr 2015 – May 2018
Diploma in Communications and Media Management